Why Agencies Don’t Work
Selling on marketplaces like Amazon, Walmart, and eBay is a piece of cake, right? Right.
You just need to have a dedicated team of Amazon professionals who knows how to predict market trends and create purchase orders accordingly. Oh, and you need a dedicated team of marketing and advertising gurus to take the lead on PPC, listing optimization, and ads outside of each marketplace. The list of teams goes on for quite a bit more, but you get the idea.
As long as you have the proper systems in place, selling on eCommerce marketplaces can be “a piece of cake”.
However, in the event you don’t, you may want to read on a bit before making your final decision; you may find that what you are looking for is a partner, not an agency.
Agencies Get Paid, Even If You Don’t.
If you don’t have these systems in place, what are your options? You can hire an Agency. An Agency can take over key aspects like infographic creation, listing optimization, and reporting analysis; thus, allowing you to focus on other aspects of growing your business.
Unfortunately, these services come with a cost and have little results. In addition to the cost of working with an Agency, you also have variable fees, rush fees, and overage fees. The agency model rewards work completed, not results achieved and their goals may not be in line with your Brand. Most agencies specialize in a specific area (advertising, or content, or logistics, etc) so you can only get limited help from them.
We Only Get Paid If You Do.
Like an Agency, we oversee the creation and optimization of listings, new and old; but we do it better. We take your Listing Health Score from 0 to a perfect 10, with time of course; and we do it while upholding and enhancing brand reputation before anything else.
We start by identifying the marketplace potential, consumer trends, and possible areas of expansion. We break everything down and create custom decks that show you real time data and trends within your category before we sign as an official partner.
As a partner, we take over all aspects of the Amazon business. We take on the buying and warehousing of your product, initiate a plan of action to grow your market share, and provide 24/7 complete brand and customer service. We have the tools in place to manage everything from start to finish.
In short, we protect your margins, pricing policies, and image. MAP, product authenticity, and content oversight are front and centre in our model. Our team will apply all our resources to stop unauthorized sellers from promoting your products online.
When we partner with you, we only succeed if you succeed. That’s your assurance that we treat your brand as if it’s our own.
Thinking Of The Bigger Picture.
Partnering with American partner is a long-term solution. If you are looking for a quick, short-term solution, then an Agency may be a better choice for your needs.
However, if you are looking for sustainable growth, your dedicated growth manager is just a call, email, text, lunch, or meeting away. We’re in this together, every day.
Get started at www.american-partner.com and see why some of the top Brands like Steve Madden, Sharper Image, and Disney have partnered with us.